Bowls NSW

Overview

Strategic Plan 2026-2030

Consulted on the co-design of the Bowls NSW Strategic Plan 2026-2030, a strategy to transform the sport by addressing challenges such as declining membership and perception, guided by the values of Respect, Collaboration, Integrity, Progressiveness and Transparency.

Key deliverables

Data Synthesis: Analysed and referenced feedback gathered from the regional roadshows.
Gap Analysis: Surveyed Directors and staff to reconcile internal perspectives against community and club roadshow feedback.
Narrative Co-creation: Co-developed the strategic plan, building a compelling narrative for the sport’s future.
Independent Guidance: Provided an independent perspective to help navigate the strategic planning process.

Achievement

The plan delivered a unified, forward-looking blueprint to modernise the sport. It establishes clear pathways for growth, aiming for genuine membership expansion and financial stability by 2030, and positions Bowls NSW as a progressive leader, fostering a more inclusive and dynamic sport for all ages and abilities.

“What we needed was someone to help us think differently about our audiences, articulate who Bowls NSW is adding value to, define success, and create a clear plan to implement it. Strategem played that role well, forcing us to think from the outside for who we add value to and inside on defining our purpose.”

Tim Rowe, Chief Operating Officer, Bowls NSW

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